The influence of advertising of drugs on the level of self – medication

Lazareva, Anastasiya A. and Ogadyarova, Olga L. (2015) The influence of advertising of drugs on the level of self – medication. isjm (1). ISSN 2409-6334

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Abstract

According to the head of the Ministry of Health advertising of medicines should be banned because the ban reduces the level of self-medication, which has a harvest scale in the Russian Federation. To date, it is necessary to raise drug awareness among citizens. In this case all kinds of advertising and various television programs inform us about diseases and their treatment. It leads to the fact that people mistakenly believe that any disease can be cured individually at home. The World Health Organisation statistics show that 68% of Russian citizens prefer to be treated independently buying drugs as well as biologically active supplements without consulting a specialist. This has a negative impact because properly chosen drugs as well as the self-medication lead to an upsurge in the mortality rate.

Item Type: Article
Uncontrolled Keywords: advertising of drugs, the level of selfmedication, the pharmacy
Subjects: R Medicine > R Medicine (General)
Divisions: University Library > Media
Depositing User: Mr Askhat Zhakaev
Date Deposited: 18 Jun 2015 10:32
Last Modified: 22 Jun 2015 06:40
URI: http://repository.kaznmu.kz/id/eprint/14205

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